May 2022 Roundup: Big-ticket sponsorship, fundraising, and partnership projects in Kenya and beyond

Kenya's Ferdinand Omanyala celebrates with spectators after winning the men's 100m event during the Kip Keino Classic, part of the World Athletics Continental Tour 2022, at the Kasarani stadium in Nairobi on May 7, 2022. (Photo by SIMON MAINA / AFP) (Photo by SIMON MAINA/AFP via Getty Images)

NATIONAL

ABSA Kenya bank increased its sponsorship kitty for Kip Keino Classic held on Saturday, May 7 2022, at Kasarani stadium. Read More

NCBA announced a sponsorship deal donating Kshs 11 million to MPESA Foundation and other institutions and initiatives sponsoring bright talented and financially challenged students. Read more

Rugby: Kenya Rugby Union urged for more as they announced a sponsorship deal by Betsafe. Read more

Kibabii University; KIBU rugby team secured a season insurance sponsorship from Minet Kenya Insurance brokers starting July 01, 2022. Read more

INTERNATIONAL

Fantasy sports platform Eksab has been named Egyptian Premier League (EPL) Official Sponsor in a First-Ever Exclusive Partnership deal. Read more

During the General debate on Ukraine, House of Commons, 25 May 2022, discussions on partnership and sponsorship of Refugees and Asylum seekers topped the agenda. Read more

During the Quad Leaders’ Tokyo Summit 2022 held on May 23, 2022, a partnership deal was signed including a major new initiative to improve maritime domain awareness. Read more.

In Riyadh, Kingdom of Saudi Arabia, the Future Hospitality summit, A partnership deal was announced between Sophos Hotels SA and AIMS Hospitality to launch and develop the first international independent Hotel Management company in KSA. Read more

In Doha, Qatar: Qatar Islamic Bank (QIB) announced its lead sponsorship of the 9th edition of the Euromoney Qatar Conference 2022. Read more

Sponsors of the Gravel Pro Cyclist Colin Stricklands’ are said to have cut ties with the Cyclist after details emerged revealing his proximity to Moriah Wilson's murder case. Read more

As World Cup Nears, Brands Weigh the Cost of teaming with Qatar as a result of worker abuse and human rights, some World Cup sponsors are distancing themselves from the host nation. Read more

The commencement of the 26th WNBA 2022 season on 6th May, a closer look at the commercial picture in North America’s premier women’s basketball competition commercial guide: Every franchise, every sponsor, all the major TV deals. Read more